Precise timing and careful planning are critical for safely delivering seafood

According to a 2020 study, over half (54%) of consumers who had never ordered food products online identified food temperature and safety as the primary concern preventing them from placing an initial order. Furthermore, among consumers who had ordered food products for delivery in the past, a further 27% indicated they had at least one experience with unsafe food temperatures in a previous delivery.¹‍

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EasyRoutes’ robust route optimization engine ensures that delivery drivers navigate via the most direct path to complete on-time deliveries, keeping seafood as fresh as possible. Seafood merchants have the flexibility to dispatch real-time delivery event notifications via both email and SMS, further ensuring optimal temperatures can be quickly maintained by consumers once a delivery is completed. Activating any of EasyRoutes’ added route planning options - like time spent per stop, or avoiding U-turns and toll roads - enhances operational efficiency and reduces fuel consumption for seafood merchants, all while providing additional predictability for consumers once their goods are on the go.

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Convenience is the top draw for consumers to switch from in-store shopping

Nothing says convenience more than delivery: in fact, 45% of consumers who regularly shop for groceries online cited convenience as the leading factor for choosing to do so instead of visiting a local supermarket in person.² Estimates suggest that deliveries will account for nearly 60% of online grocery sales by 2026, further indicating that convenience continues to be king, and a shift towards grocery and seafood delivery over click-and-collect is already well underway.³

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EasyRoutes’ optimized, efficient delivery routes are built to align with any date and time preferences indicated by shoppers during checkout, ensuring that seafood deliveries arrive at the most convenient time for consumers to receive them. As seafood products arrive on doorsteps, drivers can effortlessly record proof of delivery - including eSignatures, photographs, notes, and precise GPS delivery locations - using the intuitive EasyRoutes Delivery Driver app, providing additional peace of mind to the merchant and consumer alike.

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A sizable share of consumers value sustainable products, packaging & delivery

In a 2023 survey of consumer behaviour, 48% of shoppers indicated their interest in shopping sustainably has increased, with 74% of those polled having shopped at a retailer that promotes their products as sustainable at least once within the past six months.⁴ Considering that more than 3 billion people in the world rely on wild-caught and farmed seafood as a significant source of animal protein⁵, leaning in to sustainable trends represents a massive opportunity for seafood delivery merchants. From sustainably sourced seafood and eco-friendly packaging, to green methods of delivering plants around town, merchants offering seafood delivery have many options to court customers seeking sustainable shopping options - and EasyRoutes is another crucial component in their sustainability toolkit.

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EasyRoutes’ powerful route optimization engine plans the most efficient delivery routes possible in just a few clicks, ensuring seafood deliveries arrive exactly when they’re expected, with minimal time spent on the road. Activating any of EasyRoutes’ additional route planning options - such as time spent per stop, or avoiding U-turns and toll roads - helps further boost operational efficiency and fuel savings once prawns and pollock are picked and packed. In fact, drivers using the EasyRoutes Delivery Driver app to complete seafood deliveries may use no fuel at all, opting instead for bicycle, scooter, electric vehicle or eBike delivery to increase their deliveries’ green factor even further.

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Deliver Fresh Seafood with Precision and Care!

Your seafood deserves to arrive as fresh as the moment it left your store, and with EasyRoutes, you’re delivering more than just seafood—you’re providing a dependable, professional experience for every customer. We understand the unique demands of seafood delivery, from maintaining peak freshness to navigating optimized routes. With EasyRoutes, seafood merchants can streamline every step, keeping deliveries efficient, sustainable, and worry-free for customers. Join seafood businesses of all sizes that are transforming their delivery operations with EasyRoutes, and set sail toward a smoother, more cost-effective, and freshness-guaranteed journey. 🦞🐟🚚✨