Customer Profiles

Velasquez Family Coffee: Delivering coffee from Honduras to Minnesota to you with EasyRoutes

Learn how Velasquez Family Coffee runs their coffee delivery business on EasyRoutes by Roundtrip.

Velasquez Family Coffee

EasyRoutes Coffee Delivery Management
online coffee delivery

"We love EasyRoutes! It has been so incredibly helpful to our monthly subscription and home delivery business since we signed up." - Velasquez Family Coffee

Velasquez Family Coffee

Coffee Bean Delivery

Established 2001

🇺🇸 St. Paul, Minnesota

The story of Velasquez Family Coffee is a story of love and passion — not just for the premium hand-picked fair trade coffee beans it delivers to home across the Twin Cities Metro area of Minnesota, but for people, and the environment, and each other.

Velasquez Family Coffee Delivery

It begins some 30 years ago when Cathy and Guillermo Velasquez met by chance and fell in love, despite not knowing how to speak each other's language. Cathy was from South Dakota and Guillermo was from Honduras where his family farm cultivated coffee beneath the natural shade of the cloud forest canopy.

The Velasquez family has always had a passion for protecting the precious ecosystem around them and the way they grow their coffee under the forest canopy helps to maintain a balanced ecosystem. It preserves migratory bird habitats and uses very little to no pesticides or herbicides. The shade trees also help to protect the soil by retaining moisture and reducing erosion.

Velasquez Family Coffee Delivery

The couple settled in Minnesota and after finishing their education and began importing and roasting the hand-picked beans from the farm back home. Velasquez Family Coffee was born, giving Cathy and Guillermo a livelihood while ensuring their family in Honduras a livable income as well.

Velasquez Family Coffee takes fair trade personally, because the people who benefit are their direct relatives: grandparents, parents, uncles and aunts, siblings and cousins. The coffee beans come from their family directly to yours — delivered with the help of EasyRoutes.

EasyRoutes makes managing deliveries on Shopify easy. From route optimization, to picking and packing, to dispatch and tracking. “We love EasyRoutes! It has been so incredibly helpful to our monthly subscription and home delivery business since we signed up,” says Cathy Velasquez.

Velasquez Family Coffee Delivery

Planning deliveries was sometimes an ordeal that would take days to plan due to constantly shifting requirements. “Incorporating new customers was particularly challenging. I used to have to print out maps for new customers and then try to manually fit them into our previous routes,” says Cathy. Now with EasyRoutes it takes only a couple of hours a month in total.

One aspect of EasyRoutes the team at Velasquez Family Coffee appreciates a lot is its flexibility. “It has allowed us to easily adjust routes to changing circumstances like product shortages, bad weather, driver changes and illnesses, and more happily made it possible to incorporate a large number of new customers into our routes without going crazy.”

"I'm not sure how we would have made it through the past 6 months without EasyRoutes."

Velasquez Family beans are carefully roasted in small batches and are hand-delivered free to most homes and businesses in the Twin Cities on the second Friday of the month. For those outside of their delivery zone, don't worry, they can also ship their delicious coffee directly to your doorstep.

“I'm not sure how we would have made it through the past 6 months without EasyRoutes,” says Cathy. Which is ironic, since the team at EasyRoutes isn't sure how they make it through a day without coffee.

Learn more and buy Velasquez Family Coffee at

More EasyRoutes real customer stories:

Get the same delivery superpowers the big guys have ⚡

Save hours planning 🧠

Save hours planning 🧠

Select your orders and we'll generate multiple optimized routes and packing lists - all in seconds.

Share routes with drivers 🚗

Share routes with drivers 🚗

Use our driver app for IOS and Android to get directions, attach proof of delivery, and mark orders as delivered.

Notify customers 🥰

Notify customers 🥰

Keep your customers informed every step of the way with delivery notifications and customizable tracking links.

⭐⭐⭐⭐⭐ on the Shopify App Store

Try EasyRoutes by Roundtrip free for 14 days

There is no risk — if EasyRoutes isn't right for you, cancel before 14 days are up and we won't charge you.

✅Install in seconds ✅Cancel anytime ✅14-day free trial

Install on Shopify App Store

Super-powering delivery businesses on Shopify like...

Bloomen - Flower Delivery
JOMO Studio - Plant Delivery
Fit-Flavors - Meal Kit Delivery
Wonky - Veggie Box Delivery
Duo Duo - Ice-cream Delivery
Uproot Food Collective - Grocery Delivery
Wooftown - Dog Food Delivery
Sonno - Mattress Delivery
Country Life Natural Foods - Grocery Delivery
Butter & Crust - Bread Delivery
EcoFuel - Firewood Delivery
Peggy Porschen - Cupcake Delivery