How EasyRoutes transformed Misa Christmas Trees' delivery operations

If you live in Auckland, New Zealand, you'll know that when the holiday season comes around, Misa Christmas Tree Farm is the place to go to pick out the perfect tree.

Misa Christmas Trees is New Zealand's biggest Christmas tree delivery and removal company and has been in business since 1940. The property got its start as a Christmas tree farm when US marines started buying the tops of Macrocapa trees to use as Christmas trees.

Since then, four generations of the Misa family have been growing and selling Christmas trees and the farm has quickly grown to become Auckland's favourite place to buy Christmas trees. Many families make an event of visiting the farm to wander among the growing trees. Some of their customers are coming back four generations later as well!

An important part of Misa's business involves the delivery of Christmas trees. As you can imagine, a lot of deliveries need to be packed into a short festive season, and the team at Misa was spending hours a week planning their routes.

“All our orders were maintained in spreadsheets, and everything we did was very manual. We needed to manually enter order details into a spreadsheet then look at a map and figure out the best route, then last minute changes would be made by pen,” says Mike Fuyala, Owner.

And that's when Misa Christmas Trees met the EasyRoutes local delivery routes planning app.

"If you run local deliveries as part of your business and need to streamline your workflow to save time and improve accuracy – I highly recommend this app!"

“The EasyRoutes app saves us probably 40 hours per week, and I can genuinely say it would be hard to run our business without it.”

EasyRoutes integrates seamlessly with Misa Christmas Trees' orders on the Shopify platform. “We plan our routes each morning with three clicks of a mouse which is a massive time saver.”

It also integrates neatly with their workflow. Misa tags each order with a delivery date and EasyRoutes allows them to sort by that tag, which makes selecting the orders they need a snap. “It's fast and easy but also has reduced the errors that came from manually entering details and changes.”

Another added benefit of EasyRoutes native Shopify experience is that it enabled Misa Christmas Trees to offer last minute bookings and be able to slot those orders into routes they had already created. “This past Christmas was by far our biggest for deliveries, yet managing logistics was way easier than prior years thanks to the EasyRoutes app.”

“The logistics side of the business used to be the most stressful, but now that we've bedded in the new technology we're looking forward to another busy season this year,” says Mike. “If you run local deliveries as part of your business and need to streamline your workflow to save time and improve accuracy – I highly recommend this app!”

And if you need a beautiful Christmas this holiday season, we highly recommend Misa Christmas Trees.