Powering Bloomen.ca's online flower delivery fleet with EasyRoutes

“Before EasyRoutes we hired a third party delivery company,” says Rishi Dhuck, Director of Operations for Bloomen. “We had no control over our deliveries and no visibility into the status of each delivery. We were handing over a key piece of our customer experience journey to an outside group.”

Flower delivery requires precise scheduling and Rishi's team were spending 6-8 hours a week planning their delivery routes. “Each morning was a rush. We would have to input the orders one-by-one into a system. It was very time-consuming, and often very frustrating.”

And that's when Bloomen found EasyRoutes.

EasyRoutes is fully-integrated with Shopify, the platform Bloomen uses to run their online store. It allows merchants to select their orders and create multiple delivery routes in seconds.

“The whole process is so much smoother,” says Rishi. “We are able to increase our productivity while maintaining control of the entire ecosystem. EasyRoutes has allowed us to operate more efficiently and effectively while minimizing errors with deliveries.”

EasyRoutes made the planning process so easy, Bloomen decided to bring the delivery work in-house by hiring their own drivers. “Because EasyRoutes runs so smoothly with our back end, we have acquired our own driver fleet which was never originally part of our business plan,” says Rishi. “We now have complete control of our deliveries and order statuses.”

Before, updating order statuses was a separate process that had to be rectified after a delivery route was completed. But now drivers can mark orders as delivered (or missed!) in real-time using EasyRoutes mobile-friendly driver view.