A comprehensive guide to using Shopify for launching an online business, highlighting its ease of use, scalability, robust app ecosystem, SEO and marketing tools, analytics, and exceptional customer support.
Ready to start a business? The tricky part is choosing the right ecommerce platform to support your venture. If you want to start a business online, Shopify makes it easy with built-in tools that not only help you sell, but also market and run your store. You can start an online business quickly and easily with Shopify and you won’t need to hire a developer or learn programming. This is because Shopify allows you to focus on what you do best, which is running your business, without having to worry about the details of design and development.
A quick and simple way to build a website with a polished appearance is Shopify. Shopify is the way to go if you’re just starting out and want a quick way to get your store up and running. There are many themes available, so you can pick one that complements your brand and the goods you sell.
The fact that Shopify is scalable and can expand with your business is one of the main advantages of using it to launch an online store. This means that you won’t need to worry about upgrading or switching systems as you start to see more and more customers come to your shop, because Shopify has the scaleable capacity to support your business' growth.
The Shopify App Store remains one of the most powerful benefits the Shopify platform offers to merchants. Numerous apps available in the App Store can assist with everything from managing deliveries with a route planner to managing inventory, collecting delivery time preferences, customizing your theme, among dozens of other functions.
In the App Store, you can find both free and paid apps. It’s important to remember that not all businesses require every feature, so before devoting time or resources to an app, be sure you know what you require.
In addition to being a strong tool for starting an online store, Shopify also has marketing and SEO features that you can use to promote your website and establish your brand. You can use the Shopify app store to find applications that will aid in your marketing efforts, such as email templates or marketing automation software.
With Shopify’s own built-in SEO toolkit, you can easily optimize the content of your website to rank higher in Google search results.
It can be challenging to know where to begin when you’re first starting out. How do you predict which products will do the best business? Which marketing strategy will be most effective for your company? And how can you guarantee that users can easily navigate your website?
All of these questions can be resolved using Shopify’s analytics tools. To determine what to concentrate on moving forward, you can see which products have sold best in the past. You can also see which search terms led visitors to your site and what they looked up; this information will help you optimize your website so that more people find it when looking for a particular topic.
Shopify provides a variety of options for accepting payments on your website. Cash, debit cards, and credit cards are all acceptable forms of payment. Even Bitcoin can be accepted! The back end of your store has already integrated each of these payment methods to make it simple and quick for customers to complete their purchases.
A digital certificate known as an SSL secures data exchanged between you and your users while authenticating your website. It guards against anyone intercepting your information while it is in transit, similar to the lock at the top of your browser. Shopify provides native SSL security certificates to safeguard the credit card data of your clients.
With Shopify, you can launch an online store and sell through various channels. In addition to your website, you can sell things on Facebook, Instagram, TikTok and more. Regardless of where they are or what device they are using, your customers will be able to make purchases from your store.
You can manage your local deliveries without leaving your Shopify Admin by using an app like EasyRoutes by Roundtrip (a 2x Shopify Staff Pick).
Other route planners demand that you export your orders to spreadsheets, import them, then fiddle with the fields until your document is properly interpreted. Once your deliveries are complete, you must return to your store platform to update the order statuses. Route planning can take hours on top of that.
You can quickly create several optimized delivery routes using EasyRoutes. Your customers can stay informed through order tracking pages and delivery notifications, and you can dispatch them to your drivers who can deliver using a driver app.
An important aspect of operating an online store is customer support. You must be able to assist them when they’re perplexed or frustrated if you want to keep your customers happy. Excellent customer service is available from Shopify, and they can address any queries you may have regarding their software’s operation or how to launch your own store.
If you’re looking for a simple way to start a business, the Shopify platform is a great place to begin. It’s easy to use and maintain, has an incredible amount of flexibility, and best of all, it won’t cost a lot to get started. As long as you know what you’re doing, you should be able to handle almost any online business venture simply by launching your site on Shopify.
Roundtrip's mission is to equip every business with the software tools they need to deliver products to their customers in a delightful way. Thousands of worldwide choose EasyRoutes to power their local deliveries across dozens of product categories, from meal kits and groceries to coffee, cupcakes, kibble, and so much more. Our easy-to-use route planning and delivery optimization app is certified Built for Shopify, a two-time Shopify staff pick, and the top rated local delivery app on the Shopify App Store.
